• Document: Vietnam Mango Export Opportunities in Hong Kong and Shanghai
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Vietnam Mango Export Opportunities in Hong Kong and Shanghai Project: Partnering for Smallholder Inclusive Market Opportunities in the Mekong AGB-2012-057 Contributors: Robin Roberts Tiago Wandschneider Date: December 2015 Overview › Introduction › Research Design › Contributors › Trade Analysis › Hong Kong • Market Insights › Shanghai, China • Market Insights › Conclusion › Next Steps Introduction Background The overall aim of AGB 2012 057 is to identify pro-poor market development opportunities for fruit & vegetables in Vietnam & improving understanding of the rapidly changing market, consumer dynamics & trade flows between China, Vietnam & surrounding MKR countries. Case Study Aims Identify opportunities for Vietnam mango exports, fresh & processed by: • Understanding market & demand in China • Providing insights into regional mango trade dynamics • Acknowledging opportunities for market development & export growth specifically in the markets of Hong Kong & Shanghai Research Design & Method A combination of published research, telephone & semi-structured interviews were undertaken with key stakeholders in Hong Kong, Shenzhen & Shanghai in March & April 2015 for each target market. The study reviewed & reports on:  Trade data  Socio-demographic & market characteristics  Market Segmentation  Retail grocery, food service & food manufacturing/processing  Product trends & consumer preferences  Import trends & sources of supply  Ports of entry & transportation networks  Market entry & biosecurity issues Research Contributors Hong Kong & Shenzhen • Dairy Farm Group, Retailer, Importer • Good View Development Group, Importer, Distributor, Food Service & Processing provider • Wing Kee Produce, Importer, Distributor • DCH Logistics Co, Importer, SC Manger • Eternal Asia, Importer, Broker ASP, SC Manager Shanghai, China • Shanghai Huizhan Fruit & Vegetable Market • Shanghai Yu Hua Fruit Co, Importer, Broker ASP • Fruit Ease, OHENG Co, Importer, Exporter, Distributor • Shanghai Yin Rin Trading Co, Importer, Broker ASP • Favco, Importer, Exporter, Broker ASP, Whole/Dist • Shangri-la Hotel, Food Service Provider Definitions: Distributor/wholesaler: - Buys to resell to retailers/other, may have a relationship with suppliers Broker, ASP - Broker at selling/shipping point buys on behalf of Wholesaler/Distributor or Retailer SC Manager - Sources, ships, collects, delivers & sells along the chain for a company The position of Hong Kong and Mainland China in the Regional and Global Mango Trade Mainland China and Hong Kong are important markets from a regional perspective Mango imports by country (2013) 450 000.0 400 000.0 350 000.0 300 000.0 250 000.0 200 000.0 150 000.0 100 000.0 50 000.0 - Mango Imports into Hong Kong Why is Hong Kong used as a trans-shipment point for mangoes going to Mainland China? • Free-trade port (0% import tariff on fruits) • Streamlined customs procedures • Ready availability of cold storage • Marketing networks in the mainland • Absence of phytosanitary barriers to trade! Note: Grey trade channels are used in order to circumvent Chinese phytosanitary regulations. This trade is documented but unrecorded. The Hong Kong market is growing in value but not in volume Mango imports into Hong Kong (tonnes), 2007-14 30 000 25 000 20 000 15 000 10 000 5 000 - 2007 2008 2009 2010 2011 2012 2013 2014 Countries of origin 30000 • Philippines accounts for 70% 25000 or more of imports 20000 • Australia, Taiwan 15000 and Thailand account for nearly 10000 30% of imports 5000 0 2007 2008 2009 2010 2011 2012 2013 2014 Philippines Australia Taiwan Thailand Mainland China Other Seasonal patterns Monthly imports of mango (tonnes), 2014 • Supply factors: 3500.0 3000.0 seasonality in regional exports 2500.0 2000.0 • Demand factors: 1500.0 high demand 1000.0 during Christmas 500.0 and Chinese New Year 0.0 01 02 03 04 05 06 07 08 09 10 11 12 Philippines Australia Taiwan Thailand Implications for Vietn

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